Practice areas and specialities

Step by step

1. Keep areas few They are the browse categories on the public site. A dozen or so is a list people read; forty is a list they skip.
2. Put the detail in specialities These are what a client with a specific problem searches for, and what an advocate ticks on their profile.
3. Write the blurb One line per area, shown on the public page. It is read by people who do not know which area their problem is in.
4. Check the slug before you publish It is the public address of the area page, and changing it later breaks links other people have made.